To kick off a summer of international football, the cavernous Palais de Tokyo in Paris has been reimagined as the "Palais of Speed" in Nike's biggest football exhibition.

Fusing digital and physical football through a number of exclusive Nike experiences, products and services, the space is designed to celebrate the philosophy of fast, brilliant football. Visitors are invited to engage in a virtual race against some of football's fastest athletes, including Cristiano Ronaldo, Anthony Martial and Eden Hazard, as well as test their football acumen via a series of mental challenges.

Immediately adjacent to the Palais de Tokyo, the "Palais of Speed" Football X pitch is set to host Europe’s best crews for the Winner Stays Football X European tournament, culminating in a championship match at the end of the event.

Nike Most Wanted was created with one thing in mind. Find the best up and coming footballers from around the world and give them the opportunity to earn their place in the Nike Academy. 

With the global trails coming up, and with only 22 places available we wanted to give our FOT's (Football Obsessed Teens) something they could takeaway from the trailers to help better them as an athlete. 

We digitised the entire experience, giving scouts a web app that allowed for easier and better assessments of players whilst logging individuals performance data. This data was then turned into a Fifa style score card FOTs received through an email on their phone straight after the trial.  It gave them a breakdown of their performance, and a bespoke selection of training videos to help them improve on their weaker areas. 

Trailed in the UK first. It was then rolled out to all European trails, and is now a platform Nike are looking at utilising to roll out across other categories.

Sneak peek at some of the latest Nike Golf coming soon.

Initial concepting for Nike for the forth coming World Cup. 

It's all well and good saying you can do better when watching penalties on the TV. But how would you perform under pressure for your nation?

Custom built in a ferry container, this travelling penalty shoot out machine gives players the chance to compete against their nations rivals, in real time from player to player, nation to nation.

Key Features: TV, online film and advertising, print, OOH and social

Brief: How do we overcome ‘FM Fear’ -  the belief our game will take over your life?

Solution: Launch campaign that communicates how Football Manager has been designed to suit and fit around gamers’ lifestyles, rather than the other way around, while still retaining the authentic, data rich experience that genuinely improves their lives as fans

With DARE recently being acquired by marketing giant OLIVER. They asked us to demonstrate what 'All In' (OLIVERS core brand offering) meant to DARE. 

The response; a piece of content to introduce DARE to the rest of the OLIVER Group at the global company meeting.

Nike asked us to bring the pre-season experience of the Nike Academy to NikeTown London. We produced a full integrated experience in both the online and offline space, in NikeTown London's biggest takeover.

NikeTown brings the Nike Academy experience to football obsessed teens (FOTs) in London. Hundreds of FOTs register for the ultimate drill test and the opportunity to be discovered as the next football phenomenon. On the day, teens meet Nike coach's where they're invited to gear up in the latest kit and tested for power, strength, reaction, acceleration, agility and technique across six drill areas, in-store.

Using NFC technology FOTs data was collected and benchmarked against the Nike Academy in realtime. Live leaderboards, personalised stats and one-on-one coaching tips form in-depth skills knowledge.

How do you sell the new BMW i-series without having the physical cars in showrooms? 

In the earlier days of AR we created BMW's very own iGallery. An interactive experience for flagship BMW showrooms across the country. 

The brief from Nike was how can we bring moments of Unstoppable Playmaking to Football Obsessed Teens (FOTs) not just at the event, but around the world.

Our solution was the Replay Desk, both a physical installation and online platform where FOTs could share and download specific highlights from the tournament within 2 minutes of the game action happening.

An onsite broadcast team were brought in to create highlights at the event, which were then published through our CMS system (adding bespoke intro and outro bumpers plus audio soundtrack) to the Replay Desk platform. See the site here nike.com/winnerstays

Currently working on the Nike Running Campaign for Kiss My Air's across all of Central and Eastern Europe. 

Will be launching end of March 2017.

Inspired by the Woodstock colours, our idea was to create a set of notebooks and a diary; useful and informative.

We split information into categories of school subjects. The Maths book specified the weights; the Geography book detailed the environmental credentials and so on. The diary uses all 16 colours of stock, with 53 typefaces, donated from the best type foundries, to feature as a useful resource. All books are held together in a neat slipcase, where a pencil acts as the lock.

Photo-journalism for iammusic.tv at Manchesters Parklife Festival 2012 Featuring Mark Ronson, Annie Mac, Chase and Status, Skream and Benga and many more. 

The dream project. Re-design the brand identity for Abbey Road Studios across all merchandise. 

BMW 2 Series Active Tourer online content launch

Concept creation, applied graphic design and animation for a window exhibition celebrating South Korea. The collaboration with Samsung showcases the magic of technology in an artful way.

An interactive gesture controlled sales tool that allows customers to browse Sky content, products and services. They can watch HD quality content trailers before building a tailored Sky package based on the type of TV they want to watch and the other products and services they’re interested in.

Built using Adobe AIR technology it works across iPad, 40” touch table and desktop machines using a single set of source code to allow for easy updates and short initial development periods.