The brief from Nike was how can we bring moments of Unstoppable Playmaking to Football Obsessed Teens (FOTs) not just at the event, but around the world.
Our solution was the Replay Desk, both a physical installation and online platform where FOTs could share and download specific highlights from the tournament within 2 minutes of the game action happening.
An onsite broadcast team were brought in to create highlights at the event, which were then published through our CMS system (adding bespoke intro and outro bumpers plus audio soundtrack) to the Replay Desk platform. See the site here nike.com/winnerstays