Nike asked us to bring the pre-season experience of the Nike Academy to NikeTown London. We produced a full integrated experience in both the online and offline space, in NikeTown London's biggest takeover.
NikeTown brings the Nike Academy experience to football obsessed teens (FOTs) in London. Hundreds of FOTs register for the ultimate drill test and the opportunity to be discovered as the next football phenomenon. On the day, teens meet Nike coach's where they're invited to gear up in the latest kit and tested for power, strength, reaction, acceleration, agility and technique across six drill areas, in-store.
Using NFC technology FOTs data was collected and benchmarked against the Nike Academy in realtime. Live leaderboards, personalised stats and one-on-one coaching tips form in-depth skills knowledge.
